Personal shopping is one of my favorite aspects of my business. One of the most unserved markets is the Plus Sized Women. Designers don’t cater to this market and they are truly missing out. Lane Bryant and Torrid are two of the stores that sell plus sized clothing but are lacking what these women really need. For one, they assume all curvy women aren’t. Most tops are boxy and made of from cheap fabric. A woman with curves needs structure in fabric, not shiny cheap polyester. Two, the styles are very trendy, not timeless. What’s a curvy girl to do?
Enter Madison Plus, a full service fashion mall of sorts for the full figured woman. Ladies rejoice, someone is finally paying attention.